Recent Posts by Alex

How to Increase Paid Subscriptions with Effective SaaS Onboarding Emails

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Here’s a scary fact for SaaS business owners: it doesn’t matter how good your service is - a confusing or ineffective onboarding experience can ruin your business. That’s not an exaggeration – it really is that important. I don’t say this to make you panic, though. In fact, the potential upside of a strong onboarding process makes it ...

Non-Profit Email Marketing: How To Write Emails That Get Supporters To Take Action

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Email is still one of the most effective ways of reaching people who have expressed an interest in supporting your cause. It’s direct, personal, and can quickly drive a response – whether your goal is donations, volunteer recruitment or asking supporters to spread the word. But there’s a problem. According to a 2012 study by eNonprofit, email lists ...

Prime Your Prospects To Boost Opt-in Rates

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Psychology - and specifically consumer behaviour - is the backbone of great copywriting. You could be the best writer in the world. But if you don't understand why people act like they do (and often in seemingly irrational ways)...your copy won't hit the right emotional "hot buttons." An example of a psychological effect that can improve your lead generation campaigns ...

How to Increase the “Perceived Impact” of Lead Magnets for a Fast Conversion Boost

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Whether you're a B2B service provider giving away an industry whitepaper...or a hair salon generating leads by offering a free "style guide"...lead magnets are a powerful way to avoid the resistance associated with selling during the first contact. Not only that, but lead magnets are a great example of using the principle of reciprocity to build trust ...

Rapidly Grow Your Email List With This 5-Step Sidebar Opt-in Form Checklist (+ Examples)

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Popups and lightboxes are all the rage at the moment. And for good reason. Despite being annoying for users, there isn't any doubt that a compelling lightbox can achieve excellent opt-in rates. But what if you feel that lightboxes are too disruptive for your users? Or you want a chance to capture the increasing number of users who click "X" on ...

How A-List Copywriters Craft Guarantees That Pull 5x More Sales

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Let’s start by debunking a myth about guarantees. Does having a longer, more comprehensive guarantee lead to higher overall refund rates? It seems to make sense, right? The longer your guarantee and the fewer conditions, the more refunds you’ll receive… Except it isn’t true (which is great news for marketers). A strong guarantee isn’t going to cost your business money. ...

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