How A-List Copywriters Craft Guarantees That Pull 5x More Sales

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Let’s start by debunking a myth about guarantees. Does having a longer, more comprehensive guarantee lead to higher overall refund rates? It seems to make sense, right? The longer your guarantee and the fewer conditions, the more refunds you’ll receive… Except it isn’t true (which is great news for marketers). A strong guarantee isn’t going to cost your business money. ...