How to Increase the “Perceived Impact” of Lead Magnets for a Fast Conversion Boost

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Whether you're a B2B service provider giving away an industry whitepaper...or a hair salon generating leads by offering a free "style guide"...lead magnets are a powerful way to avoid the resistance associated with selling during the first contact. Not only that, but lead magnets are a great example of using the principle of reciprocity to build trust ...

Rapidly Grow Your Email List With This 5-Step Sidebar Opt-in Form Checklist (+ Examples)

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Popups and lightboxes are all the rage at the moment. And for good reason. Despite being annoying for users, there isn't any doubt that a compelling lightbox can achieve excellent opt-in rates. But what if you feel that lightboxes are too disruptive for your users? Or you want a chance to capture the increasing number of users who click "X" on ...