Sample Autoresponder Emails
Self-Hypnosis Autoresponder Email
Potty Training Autoresponder Email
Dog Training Autoresponder Email
Self-Hypnosis Autoresponder EmailThis email was written to promote a self-hypnosis MP3 session. It's written in a conversational tone and uses an example of a book that the majority of the target market will have read (or at least heard about). It also addresses a common objection in this market - that self-hypnosis is dangerous.
Potty Training Autoresponder EmailThis email was written to promote a potty training product to mother's of toddlers. It's written in a friendly but authoritative tone to build a bond with prospects.
Dog Training Autoresponder EmailThis email was written to promote a popular online dog training product. It pulled a 36 percent open rate (from a relatively cold list of dog owners) and a 40 percent click-through rate to the product. It's written in a conversational, personal tone and uses a story that many dog owners can relate with.
Sample Non-Profit/Charity Emails
Dog Rehoming - Non-Profit Email
Dog Rehoming - Non-Profit EmailThis is a spec email written to help rehome a dog for a canine adoption charity.
Sample SaaS Onboarding Emails
SaaS Behaviourally Triggered Email
SaaS Welcome/Activation Email
SaaS Behaviourally Triggered EmailThis is a behaviourally triggered email that would be sent if the user has signed up but hasn't created a calendar event. The goal of the email is to get users to take an important first-step with the app while reminding them of the service's benefits.
SaaS Welcome/Activation EmailThis is a spec "Welcome" email for a SaaS business. The software analyses user interactions and provides insight into how to increase sign-up rates. The goal of the email is to get users to take a step towards full engagement - in this case installing tracking code.
Sample Landing Pages
Weight Loss Lead Generation Page
Massage Therapist Lead Generation Page
Dog Training Lead Generation Page
Weight Loss Lead Generation PageThis page is designed to build a list of female prospects who want to lose weight. The product itself involves a weight training component, so the copy focuses on a common objection/concern - that women become too bulky when lifting weights.
Massage Therapist Lead Generation PageThis landing page is targeted at massage therapists who want to book more clients. Research showed that massage therapist don't feel they have enough time to advertise properly, so the copy focuses on fast and effective methods.
Dog Training Lead Generation PageThis landing page was used to entice dog owners to sign-up to an email list for future promotions. It achieved a 35 percent opt-in rate direct from Facebook Ads.